NTT DoCoMo concluded a two-year agreement with National Federationof Agricultural Cooperative Associations (Zen-Noh) on the joint development of systems that utilize smartphone for livestock farmers. As the first product, the company will market a cow delivery monitoring system through Zen-Noh’s marketing channel within the month. The system figures out the delivery date by analyzing the temperature change shown by the temperature sensor attached to a cow and sends information to the smartphone of the livestock farmer. It can help farmers reduce the labor to monitor a cow expected to deliver shortly and reduce the number of fatal accidents in delivery considerably. It is priced at 300,000 yen excluding the communication charge. NTT DoCoMo plans to sell 10,000 livestock farmers in four years.
The two organizations will develop a system to monitor the change of body temperature of calves and piglets and inform livestock farmers of their disease immediately to help them take necessary measures as soon as possible. At the same time, they will merge the functions of the management system that Zen-Noh provides to farmers with the functions provided by smartphone and tablet computer to help farmers input and output information without a PC. IT application is somewhat behind in the livestock industry. NTT DoCoMo plans to put more energy in the machine-to-machine (M2M) field, and the alliance with Zen-Noh is in line with the company strategy to develop the M2M market. A private research company predicts that the domestic IT-related business will grow about nine times from the level in 2013 to 600 billion yen in 2020 in the agricultural industry alone.
Increasing the efficiency of
the livestock industry is under way