Business trend:
Toyota will put its fuel-cell vehicle on the market this year mainly in large metropolitan areas where networks of hydrogen filling
stations are being built rapidly. The scheduled retail price is about 7,000,000
yen excluding tax, but the company wishes to reduce the price down to 5,000,000
yen by dint of government subsidy for the purchaser. It will also make strenuous
efforts to reduce the production cost by increasing volume efficiency and reviewing
materials, and ultimately it plans to reduce the price of a fuel cell vehicle to
the same level of a hybrid vehicle of the same size in 2025.
The fuel cell vehicle to be introduced in the market this
year has a maximum cruising range of 700 km, about three times longer cruising
range of an existing electric vehicle. It takes only three minutes to fill up hydrogen.
The greatest problem with the spread of fuel cell vehicles is the shortage and installation
cost of a hydrogen filling station. There are currently about 30 hydrogen
filling stations, and it currently costs 300-500 million yen to install a hydrogen
filling station. The central government has eased the regulations concerning
hydrogen filling station to reduce the installation cost to 200 million yen in
April this year. Toyota plans to export its fuel cell vehicles to western
countries by the summer of 2015.
Let's try a Toyota's fuel-cell vichel
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