Technology:
Honda will deliver its business jets starting late 2013 in the U.S. and Europe through its subsidiary Honda Aircraft. The company has already received orders for a total of more than 100 jets from the U.S. and Europe to date. Local service companies will take charge of maintenance and inspection. Honda has already set up six bases in the U.S. and three bases in Europe for sales and service activities. After developing the market in the U.S. and Europe, it plans to cultivate the market in such newly industrialized countries as China and Brazil besides the Middle East.
Honda’s business jet has the maximum cruising speed of 787 km/h with 20% better fuel efficiency that the existing business jets. It has a flying range of 2,185 km with the operative altitude of about 13,100 m. It is priced at 4.5 million dollars. The world business jet market has annual demand between 800 and 1,000 jets. Currently, demand from the U.S. and Europe account for 70% of the world demand. The two dominant forces are Cessna of the U.S. and Embraer of Brazil. Honda wishes to cultivate the market in newly industrialized countries emphasizing the fuel economy and excellent occupant comfort and get 15% share in the world small jet market.
Honda's small business jet
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