Sunday, April 1, 2012

No. 475: The next-generation digital signage for sales promotion responding to such attributes as gender and age (April 1, 2012)

The digital signage market is growing very fast with technological progress. Toppan Printing, one of Japan’s leading printing companies, developed a digital signage that distributes information responding to the attributes of each consumer. With the face recognition function, it can be used for sales promotion suitable to such attributes as gender and age of each consumer. Using the FOMA line that is the third-generation mobile phone service, the operating center monitors the apparatus and does maintenance for it. It can update latest information any time with the help of the cloud computing infrastructure.

The 46-inch LCD monitor to be employed can display an image of 1,700 Candela and 1,366x768 pixels. Everyone can use it intuitively because a touch panel is loaded, and get coupons by accessing to the special website of the signage using mobile phone. The new digital signage responds to four languages and has the function to distribute information on shopping and event schedule. The company will ship the new signage equipped with an LCD monitor that can display an image of 1,920x1,080 pixels to a leading department store in Tokyo in late April. 

A digital signage in Tokyo Station

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