Business trend
The residential use
fuel cell is the equipment to generate electricity and heat by dint of the
chemical reaction between hydrogen collected from city gas and oxygen in the
air, and it also can heat water. It has two times higher energy utilization
efficiency than the electricity that is generated by a thermal power generation
and used in household. It was launched by the industry under the uniform name
of “Ene-Farm” in 2009 in Japan. It has two types: One is the type with higher
ratio of generation, and the other is the type with higher ratio of heat
designed for large household that needs lots of hot water.
JX Nippon Oil and Energy decided to ally with ZBT GmbH of Germany to market its residential use
fuel call in Germany as the second country in the foreign market. It has
already been conducting the demonstration experiment in Korea since 2011, and
plans to put its products on the Korean market in 2013. The model that it plans
to put on the German market is its latest solid oxide fuel cell (SOFC) that has
30% higher generation efficiency than the existing model. It can supply 70% of
electricity requirements of a general household. It wishes to reduce the unit
price from the current 2,700,000 yen to about 500,000 yen by reviewing major
materials of the generation unit and automating the production with a view to
making it competitive enough in the global market. It sees a lot of business
opportunities in the countries where many households are not supplied with
power cable worldwide.
JX Nippon Oil and Energy, Tokyo Gas, and Osaka Gas produced fuel cells on a commercial basis in
2009 for the first time in the world. A total of 20,000 units were sold by the
end of 2011 in Japan. At present, Japanese manufacturers enjoy great advantage
both in technology and production cost, but it is vital for them to construct a
system for local production in the global market to maintain the advantage on a
long-term basis. Tokyo Gas and Panasonic sell residential fuel cells in the
Tokyo metropolitan area, and Osaka Gas and Toshiba’s subsidiary is focusing on
the Osaka area. Several companies including Osaka Gas, Kyocera, and Aisin Seiki are expected to launch models with higher generation efficiency shortly.
Ene-Farm (residential use fuel cell) from JX Nippon Oil and Energy
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